*Submission of an application form does not in any way constitute an offer to compete.

Welcome to the exciting competition where professionals and hobbyists come together to showcase their creativity in reinventing the tiered cake and tell a story through cake and other edible mediums. 

Though the cake’s interior will be inedible, it should be representative of a cake that could be recreated in a bakery setting or professional kitchen and served at a large gathering.

Competitors will create their concept cakes ahead of time, off-site, according to the competition rules. Open to professional cake artists and hobbyists. 

After registering, 10 professionals and 10 hobbyists will be chosen by invitation to craft and deliver their Concept Cakes. Upon drop off, each competitor will be assigned a display area and will add any finishing touches to their design and dress their display area. Competitors will be required to bring all necessary ingredients, tools, and equipment needed to complete their displays. 

Competitors will be allowed to bring one assistant to help with their setup. Space will be limited at each station, so competitors are expected to plan accordingly and in consideration of others setting up around them. 

Judged by a select committee, Concept Cakes will be scored on the same day they are set out for display the concepts. They will remain on display throughout the conference where attendees will have an opportunity to vote on their favorite design for People's Choice. Get ready to be inspired and amazed by the artistic creations on display!